Webcomics fall under entertainment, which received 9.3 billion clicks, according to this study, during this past April.
We don't have figures about how big our slice is. I've done some guesstimating, and I think 500,000 to 1 million people could easily name a webcomic they follow regularly, but I think that's the floor and I don't know how high it might really be. (I don't count print comics on the web, like Dilbert.) If you have an angle of attack on the problem, I'd love to hear about it.