After keeping hundreds of thousands of people busy writing about search engine optimization (SEO -- making your site search engine friendly), Google has released their own how-to guide.
The format is .pdf.
Soon Google is bound to start releasing blog content and I won't have to write anything at all. Or Google Chips, which aren't salty and don't come in a bag. Insert one into your skull with a scroogun, and perform searches at will. Warning: searching for terms like rick rolled, web 2.0, nude babes and geek might cause your hair to catch fire.
They're trying it on rats now. Results are they pause briefly, scratch their chin, chew a hole in the maze wall and bite the scientist in the shin.