This great skyscraper ad for Galaxion was created and discussed
during the on-going conversation. It's untested but looks promising to me.
Here is a conversation among some webcomickers, condensed. We were talking about what makes ads work, and while this list is hardly the final word, it contains some good ideas.
- ads that pop are good: color choices matter
- ads that suggest the art is good are good
- ads shouldn't blend into the background of a site, or get lost in a cluster of ads
- animated ads clash with other animated ads, so they don't do as well in clusters
- one idea for big ads is to show a fragment of a compelling story
- ads with your name advertise your title even to people who don't click
- ad hosts should use the spacing control panel on Project Wonderful to insert buffers between ads
- there may be an advantage to ads on hosts (like dead comics) that disappoint the reader or which allow the reader to finish quickly and leave on an ad
- people's eyes are drawn to renderings of eyes and faces
- a great ad may only slightly outperform a good ad, but it will last longer on the site before it becomes tired
Thanks to the many people at The Web Comic List who contributed to the discussion.